Selected work · under NDA
The receipts.
Client names are confidential. The figures are not. Read them together and the pattern is the point: the niches change, the layer doesn’t. The same engineering discipline produces these outcomes in luxury retail, in B2B software, in a local trades company, in a catalog with a million pages.
Luxury e-commerce · licensed-merchandise niche
A specialist maker, invisible in search.
Real craft, a loyal following, and almost no organic footprint. We ran the full engagement: a 500-query search audit, a forensic teardown of the category leader, a ground-up structured-data rebuild, and a rewrite of every product surface for both classic search and the answer engines.
13.4 → 7.1
flagship collection page — page two into the top ten
5.2×
organic revenue across the first two quarters
Cited
named in AI Overviews for 12 buying-intent queries
Entertainment · dormant media property
A brand the internet had forgotten.
A syndicated 1980s entertainment property with a deep archive and zero modern discoverability. We rebuilt the entity from scratch: structured data for the brand and its catalog, an archive information architecture, and authority pages engineered so the era’s AI answers cite it by name.
0 → 210k
monthly organic impressions within three quarters
Panel
secured a Google knowledge panel for the entity
180+
archive episodes made individually discoverable
DTC · independent occasion-wear label
Losing its own name to the marketplaces.
An independent designer watching third-party listings outrank the brand for its own products. We re-architected the catalog around buyer intent, cleaned the entity signals, and recovered the commercial queries the marketplaces had quietly cannibalized.
3.1×
qualified organic sessions, quarter over quarter
34
commercial queries recovered from the marketplaces to page one
#1
brand reclaimed the top result for its own products
Local · multi-location home services
Great crews. Invisible on the map.
A trades company with a wall of five-star reviews and no visibility the moment someone searched past its own name. We rebuilt the location architecture — LocalBusiness schema per branch, a real page for every service in every city, and the entity signals Google’s map needs to trust a multi-location operator.
4.4×
tracked phone calls from organic search in six months
3-pack
local-pack rankings in 9 of 11 service cities
61
“near me” queries driven into the top three
B2B SaaS · vertical workflow platform
Losing the deal before the demo.
A capable platform where rivals owned every comparison and “alternative” search — so buyers finished their research on a competitor’s terms. We built the comparison and category architecture they were missing, engineered the citable fact-pattern, and turned the research phase into their channel instead of the competition’s.
2.9×
organic trial signups over two quarters
22
“[competitor] alternative” queries captured to page one
Cited
named first when buyers ask AI for “best [category] software”
Publishing · content site after a core update
Traffic that vanished overnight.
A content business that woke up to a core update with half its traffic gone. We ran the forensic diagnosis — thin and duplicative pages, missing authorship, a hollow entity — then rebuilt for E-E-A-T and pruned everything that was dragging the whole domain down.
74%
of lost sessions recovered within one update cycle
400+
articles rebuilt for authorship and topical authority
−38%
thin and duplicate URLs pruned, authority reconcentrated
Enterprise · faceted-nav catalog retailer
A million pages Google refused to trust.
A large retailer where faceted navigation had spawned over a million near-duplicate URLs, and Google had quietly stopped trusting any of them. We pulled the log files, rebuilt the crawl architecture, and pointed the crawl budget back at the pages that actually sell.
−71%
crawl waste eliminated, budget moved to pages that convert
1.2M → 280k
bloated URL set reduced to clean, indexable surfaces
3.6×
organic sessions to category pages within two quarters
Health & wellness · supplements DTC
A product no one had a reason to believe.
A supplements brand in a category where nobody trusts you by default. We built the trust layer search and AI now demand — reviewer credentials, cited sources, and structured data that proves the brand is a real authority instead of another storefront.
6.8×
organic sessions once the trust layer was in place
40+
ingredient-and-condition queries taken to page one
Full
medical-reviewer and citation schema across the catalog
{ "@type": "Product", "brand": { "@type": "Brand", "name": "[client]" }, "offers": { "@type": "Offer", "priceCurrency": "USD" }, "aggregateRating": { "ratingValue": 5.0, "reviewCount": 350 } }
The tell
One client’s own buyers were searching for a store exactly like theirs — and finding page two. A single query, "[category] website", sat at position 14.5 with no page built to catch it.
The demand was already there. It was never a traffic problem — it was a structure problem. And structure is buildable.
Your situation is probably one of these.
Bring us the problem. Every engagement starts with a forensic audit.
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